Division of Marketing & Communication
In these times of change and increasing competition in higher education, TCU has led the industry for more than a decade with an innovative integrated-marketing program that coordinates campus-wide marketing activities. The goal is to maximize available resources and talent, and to ensure that university marketing activities are focused on three primary areas:
Reputation building
Oversees all aspects of communicating the TCU brand. Creates and/or manages institutional advertising, media relations, issues and crisis communications, visibility projects, internal communications, the TCU Web site, The TCU Magazine, legislative relations, communication with key stakeholders, church relations, and athletics marketing planning and materials. Assists with marketing and communication for TCU’s schools, colleges and other programs.
Admission Support
Brings the latest strategic thinking in marketing to the student recruitment process, produces the marketing materials, provides advertising support, coordinates appropriate research, and designs special initiatives to increase intensity when needed.
Fund Raising and Alumni Support
Designs the communication and marketing materials and periodicals for these areas. Includes campaign communications and public relations activities, as well as strategic planning for alumni base.
Operational approaches
- Adapt integrated marketing to the academy. Building the Brand
- Operate an internal advertising, public relations and marketing agency.
- Use task forces, action teams, and editorial committees to achieve integration objectives.
- Define the brand, coordinate sub brands.